Bajco Digital
Your marketing, run by people who run restaurants.
Bajco Digital is the marketing arm of a 275‑restaurant operator. One accountable partner for content, design, video, channels, performance and reporting — instead of six.
Bajco Group is the largest privately held franchisee of a major national pizza brand, and the 58th-largest franchised restaurant operator in the US.
Restaurant Finance Monitor, 2026
01. The reality
Local marketing is fragmented by design, because the co-op picks the agency and not the operator.
If you run multi-unit, you already know the shape of this. One marketing director can end up working across six or seven agencies at once, none of whom talk to each other.
- 01Franchisor creative approval runs four to five days. Sometimes two weeks.
- 02E-blasts need two days' notice, so nothing can react to a slow Tuesday.
- 03Fundraiser redemptions get tallied by hand, if they get tallied at all.
- 04Sponsorships run for a full season with no way to see what came back.
- 05Every agency has its own intake, its own timeline, its own reporting format.
None of that is a talent problem. It is a structure problem.
02. Why us
Nobody else selling restaurant marketing also runs restaurants.
Built by an operator
Plugged into the rest of the stack rather than sitting beside it. One partner who already carries the same numbers you do.
275+ locations
We read the same comps you do, close the same P&Ls, and sit in the same franchisor approval queues. When we put a campaign together, we already know what it does to a Friday night on the make line.
And we own the rest of the stack
Nobody running restaurant marketing also sells the back-office automation, the bookkeeping and reconciliations, the call centre and the software team those same locations need. Bajco already does — as separate divisions, under one roof.
Brief
Your markets, co-ops and store list
Creative
Built to pass approval first time
Franchisor approval
Four to five days. Sometimes two weeks.
Live
Ships on a published timeline
The longest part of a local campaign belongs to someone else’s queue. We sit in the franchisor approval queue so your director doesn’t have to.
03. What you actually get
One queue, every market, and a date against everything in it.
Markets
All markets18 Boardman, OH4 Youngstown3 Pittsburgh5 Erie2 Co-op requests4One intake, one point of contact, one timeline.
04. What we do
Six areas of work. One team.
Content
Local copy, offers, menu messaging and LTO campaigns, written for the market they run in and built to pass franchisor approval first time.
Design
Store collateral, EDDM pieces, digital creative and brand-compliant assets, produced to the franchisor's spec.
Video
Short-form for social, recruitment spots, LTO teasers and store openings. Shot and cut in-house.
Channel management
Paid social, search, listings, reviews and community, managed per market rather than per store.
Performance
Campaign tracking, redemption reporting and one dashboard covering every market you operate.
Client success
One intake, one point of contact, one timeline, including the franchisor approval queue. We sit in it so your director does not have to.
05. How it works
Every request goes through one queue.
Three steps, and the middle one is the whole product. Six intakes, six timelines and six reporting formats become one.
01 · Onboard
We map what you already have
Your markets, co-ops, store list and brand assets, plus access to the franchisor portals. About two weeks.
02 · One intake
Every request enters the same queue
Whether it's a single flyer or a full quarter. Nobody chases six agencies for status.
03 · Delivery and reporting
Work ships on a published timeline
Physical fulfilment is coordinated and paid on your behalf. Everything reports to one place.
06. Inside Bajco Group
The rest of what your locations need is already in the building, and you never have to buy any of it.
Bajco Group runs nine operating businesses. Four of them already sell to multi-unit restaurant groups — which is the reason marketing was worth adding.
BE-Solutions
Finance, accounting, HR and payroll for multi-location businesses.
T-Sourcing
Call centre, CX and Voice AI. 5,500+ agents supporting 3,000+ QSR locations.
Meal Dynamics
Agentic AI for the back office: AP, repairs, expenses, vendor management.
Ezra AI
Voice and digital ordering across phone, SMS, drive-thru and online.
You don’t have to buy any of it to work with us. It’s just there when you need it.
07. Before you ask
The questions that decide whether this is worth a conversation.
Then the co-op is the client, not the store — and a co-op's work can't be split between two agencies. Tell us the market and we'll tell you honestly whether there's a way in this year or whether it's a conversation for the next contract cycle.
Three locations is a real conversation. Below that, the co-op structure usually means you're better served by whatever your market already runs.
Yes. What we know is multi-unit QSR, not one brand.
An agency. Bajco Group builds software too, but that's a different company and you never have to touch it.
It depends on store count, how many markets, and how much physical fulfilment is involved. We'd rather give you a real number on the first call than a range that fits nobody.
08. Talk to us
Tell us about your company.
Store count, the markets you’re in, and what isn’t working. We’ll come back with what we’d actually do — and whether we’re the right fit. No deck required, we’d rather see your store list.
- —One intake, one point of contact, one timeline.
- —We sit in the franchisor approval queue so your director doesn't have to.
- —A real number on the first call, not a range that fits nobody.